What's new
New tools, features, and improvements you can use today. For what's coming next, see the roadmap.
- Polish
Cleaner top nav — Convert, Tools, Blog, Pricing
We trimmed the primary navigation to the essentials. Honest comparisons with named alternatives now live alongside our long-form guides on the blog index — same content, less menu clutter. Direct links to the comparison pages still work if you've bookmarked them.
Try it → - Polish
Dashboard polish — plan tier visible everywhere, real usage chart, calmer copy
Your plan tier now sits next to your email in the dashboard sidebar — same on every tab so you always know what you're on. The Usage tab has a 30-day chart of your conversions with the peak day called out. The API keys tab shows your actual rate limit ("Your Pro plan allows 600 requests / minute") instead of a generic tier table, and each key row has a copy button and a "Last used" indicator. Billing reads when your next renewal lands in plain language. Profile gained a sign-out button.
Try it → - Polish
Homepage and category pages now show only what's available
Tool cards on the homepage and the category pages used to mix "Available now" and "Coming soon" entries. Customers landed on a card and got a waitlist instead of a tool. Cards on customer-facing pages now show available tools only. What's coming next still lives on the roadmap.
Try it → - New
31 new long-form guides — image, PDF, video, audio, and AI
Our library just grew to 62 in-depth guides covering image (crop, AVIF, SVG, transparency, multi-image PDF), PDF (Excel, OCR, password, merge, split), Windows-specific HEIC walkthroughs, format deep-dives (HEIC, WebP, AVIF), documents (RTF, ODT, EPUB), spreadsheets, developer formats, RAW photos (CR2, NEF), honest format comparisons, troubleshooting (HEIC gray screens, oversized PDFs, video playback), photographer and podcaster workflows, best-of roundups, audio pairs, social media sizing, and AI tips. Charts, comparisons, step-by-step tutorials throughout.
Try it → - Improvement
/compress-jpeg: photos now ~30% smaller at the same quality
We turned on perceptual JPEG tuning by default — the same engine that powers Squoosh, TinyJPG, and JPEGmini. Across our test fixtures, photos shrank by 36%, landscapes by 43%, portraits by 37%, and UI screenshots by 20% with no visible quality loss. Average savings: 32.5%. Output is also progressive, so big images start showing on the page faster.
Try it → - New
Guide: Extract audio from video — the distinction that matters
A 2,000-word guide on "extract audio from video" and "mp4 to mp3." The angle most posts skip: if your video already has AAC audio and you want AAC, extraction is lossless and instant — no re-encode needed. Covers bitrate choices (128/192/320), multi-track videos with commentary or alt languages, and podcast-vs-music workflows.
Try it → - New
Guide: Convert Word to PDF — every path, honestly compared
A 2,680-word guide on "word to pdf" and "docx to pdf" covering Word's built-in Save-as-PDF (best fidelity, needs Word), Google Docs export (needs an account), and online converters (anonymous, no install). Goes deep on PDF/A archival, tracked changes, font substitution, table and multi-column fidelity, and batch workflows.
Try it → - New
Comparison page: vs XnConvert
An honest head-to-head with XnConvert, the desktop batch image converter. They win on offline use, no file-size limits, a richer action library, and zero cloud trust surface. We win on zero-install, cross-device (same URL on phone, tablet, desktop), bundled AI, plus PDF, audio, and video breadth.
Try it → - New
Guide: Resize image without losing quality
A 2,400-word guide on "resize image" covering aspect-ratio math, fit modes (inside, contain, cover, fill) with prose-diagrams, a social-media preset table (Instagram, stories, YouTube, Twitter/X, LinkedIn), print DPI math, the resize-first-compress-second workflow, and an upscaling warning that points to /upscale-image when you actually need bigger.
Try it → - New
Comparison page: vs PDF24 Tools
PDF24 is a genuinely generous free PDF toolkit — full OCR, e-sign, watermarking, PDF editing, forms, and a Windows desktop app. We concede all of that. We win on bundled AI (background remover plus upscaler), non-PDF format breadth (HEIC, WebP, AVIF, audio, video, data), no ads, cleaner modern UX, and better mobile.
Try it → - New
Guide: Reduce PDF file size when it's too big to email
A 2,358-word problem-first guide. Covers real attachment limits (Gmail 25 MB, Outlook 20 MB, Slack 100 MB, web forms 10 MB), how to diagnose image-vs-text-heavy PDFs, deep-compress workflow, the honest wall when compression can't help further, alternatives (split, host-and-link, file-transfer services), and batch workflows.
Try it → - New
Comparison page: vs TinyPNG / TinyJPG
TinyPNG's smart-lossy compression is genuinely 10–20% better than generic engines and we say so. We win on free-tier volume (50/day vs their 20/month — 75x more), flat-rate pricing instead of $25/mo for 500 images, and the bundled toolkit (PDF, AI, HEIC, audio, video, data).
Try it → - New
Guide: Compress JPEG without losing quality
A 2,200-word honest guide on "compress jpeg" and "compress image" covering the quality-curve math (why q=85 beats q=95 on almost any real photo), chroma subsampling, progressive JPEG thresholds, the recompression trap, when JPEG isn't the right target, EXIF/GPS stripping for privacy, and a resize-first workflow.
Try it → - New
Comparison page: vs Squoosh — both useful, different jobs
The rare comparison where the honest verdict is "use both." Squoosh (Google's open-source image optimizer) is unmatched for single-image codec tuning — split-pane slider, JXL support, per-codec knobs. We add batch, PDF tools, bundled AI, HEIC/TIFF/BMP/ICO support, and audio/video/data conversion. Different jobs.
Try it → - New
Guide: HEIC to PNG — the Windows-friendly, lossless way
A 3,400-word guide with a Windows-first pain-point angle. Covers the $0.99 HEIF Image Extensions gate nobody explains, why PNG is 3–8x larger than the source HEIC (it's arithmetic, not a bug), and the HEIC → PNG → Photoshop/GIMP/Figma editing workflow. Includes an honest "don't convert" section for when HEIC is actually better.
Try it → - New
Comparison page: vs online-convert.com
An honest head-to-head with a tenured competitor (running since ~2007) that has deep format breadth and explicit EU data residency — we concede all three. We win on no ads at any tier (vs their ad-heavy free), flat-rate pricing, bundled AI, browser-local AI privacy, and a cleaner minimalist UX.
Try it → - Improvement
Video-to-GIF tools: ~10% smaller, ~20% faster
We rolled the better palette tuning from /mp4-to-gif out to /webm-to-gif, /mov-to-gif, and /avi-to-gif. Across nine test fixtures: outputs are 9–12% smaller and encode 16–23% faster. Gradients are visibly cleaner and text is sharper than before.
Try it → - New
/faq — answers to the questions we get most
20 Q&A pairs across Privacy, Pricing, Tools and formats, API, and Other — structured so search engines can lift answers into "People Also Ask" boxes. Strongest answers cover "Does FireConvertApp upload my files?", "Do you train AI on my files?", and "Is FireConvertApp really free?"
Try it → - New
Comparison page: vs Adobe Acrobat
An honest head-to-head with the category leader. Acrobat wins on OCR, editing, e-signatures, forms, redaction, PDF/A, accessibility, Office integration, desktop and mobile apps, and enterprise compliance. We win on price ($0 vs $19.99/mo), bundled AI, no sign-up, free batch conversion, and browser-local privacy. Framed as a complement, not a replacement — for teams who want to cut 40–60% of unnecessary Acrobat Pro seats without losing the workflows that actually need it.
Try it → - Improvement
Pricing page accuracy update
Tightened up two outdated bits on /pricing. The API access bullet now correctly lists the 5 live endpoints (image, plus PDF merge, split, compress, and to-jpg) instead of saying "coming soon." And the auto-delete window now consistently reads "24 hours" everywhere, so different parts of the page no longer disagree.
Try it → - Improvement
Comparison hub now reachable from every page
Our 12 head-to-head comparison pages used to only be findable through the sitemap. They now sit in the main desktop nav (between Blog and Pricing), the mobile drawer, and the footer Product column.
Try it → - Improvement
/mp4-to-gif: smaller files, faster encode
Tuned palette generation for video instead of stills. Test results: outputs are 6% smaller on average, encoding is 30–40% faster on clips with static backgrounds, and gradients are visibly cleaner. The same upgrade has now landed on webm/mov/avi-to-gif too.
Try it → - New
Comparison page: vs Convertio
An honest head-to-head. Convertio caps free use at 10 minutes/day of wall-clock time; Pro starts at $9.99/mo. We win on a discrete-count free tier (50 conversions/day), flat-rate predictability, bundled AI, batch, browser-local privacy, and no sign-up. They win on format breadth (300+), OCR across many output formats, a Chrome extension, and 26+ language UI.
Try it → - New
Guide: Convert WebP to JPG — when to and when not to
A 3,000-word guide on "webp to jpg." The angle the search results don't cover: the blue "W" icon hides two completely different codecs (lossy and lossless); why your output JPG is often larger than the source WebP (WebP is 25–35% more efficient); transparency handling (JPG has no alpha — how we composite); and the case for not converting at all if your target is a modern browser.
Try it → - Improvement
Terms updated to match how our AI tools actually work
Our /remove-background and /upscale-image tools run entirely in your browser — your file never leaves your device. The Terms now reflect that: we only ask for a content license on the server-side tools where we actually receive your file. For browser-local AI, no license is needed because there's no transfer.
Try it → - Improvement
HEIC conversion: 14–16x faster, with proper colour
iPhone HEIC photos now convert in a fraction of the time. A 12 MP photo went from ~2.3 seconds to ~140 milliseconds — about 16x faster. We also attach a proper sRGB colour profile to every output, so your photos render correctly in Windows Explorer, Chrome on uncalibrated monitors, and macOS previews. Affects /heic-to-jpg, /heic-to-png, /heic-to-pdf, and every API call with HEIC input.
Try it → - Polish
Accessibility polish across pricing, compare, and blog
Screen-reader announcements for checkout error and cancellation banners on /pricing. Sticky-header deep-links (e.g. /pricing#faq, blog table-of-contents jumps) now scroll the target into view instead of hiding it behind the nav. Comparison-page tables now carry proper row and column headers for assistive tech.
- New
Comparison page: vs Zamzar
An honest head-to-head with the grandfather of online conversion (running since 2006). Zamzar still wins on format breadth (1,100+) — archives, ebooks beyond EPUB, presentations, fonts. We win on instant delivery (vs their 24-hour email on free), flat-rate pricing (vs 2-conversions/day metering), bundled AI, and no-email anonymous use.
Try it → - New
Guide: Convert JPG to PDF — the decisions that actually matter
A 1,926-word guide on "jpg to pdf." The angle the search results don't cover: real decisions like Letter vs A4 vs Auto page size, fit-to-page vs fill vs no-margin, embed-original vs re-encode, DPI math for print, and a diagnosis of "why is my PDF huge?" with a natural handoff to /pdf-compressor.
Try it → - Polish
Privacy page: clearer story on browser-local AI
Our /remove-background and /upscale-image tools run 100% in your browser — files never upload, full stop. The privacy page now distinguishes browser-local tools from server-side ones explicitly, and gives you a verification recipe (open DevTools, watch the Network tab during a conversion, see zero outbound requests) so you don't have to take our word for it.
Try it → - New
Guide: Convert MOV to MP4 — and when not to re-encode
A 1,700-word practitioner guide. The angle no other MOV-to-MP4 post takes: 9 out of 10 conversions should be an instant lossless container swap, and every competitor re-encodes by default. Covers when a re-encode is actually justified (HEVC compatibility, size caps, editor ingest) and 5 real-world workflows.
Try it → - Improvement
PNG to PDF: lossless, with transparency preserved
Before, every PNG you fed /png-to-pdf was re-encoded as JPEG before embedding — lossy, transparency-destroying, and often larger than embedding the PNG directly. Now we embed PNGs and alpha-channel images losslessly. Test results: text screenshots 35% smaller, transparent logos 23% smaller, no regression on jpg-to-pdf or heic-to-pdf.
Try it → - Polish
Command palette (⌘K): proper keyboard navigation
Press ⌘K, Ctrl+K, or "/" anywhere on the site to open the search dialog. It now traps Tab inside the modal and returns focus to where you came from when you close it — the standard keyboard pattern. Previously, keyboard users could Tab out of the dialog into the page behind it.
- New
Comparison page: vs CloudConvert
An honest head-to-head with the format-breadth leader (200+ formats). They're credit-based; we're flat-rate with bundled AI and browser-local privacy. We admit they win on format breadth, server-side audio/video speed, mature async API with S3 and webhooks, and enterprise SSO/DPA compliance.
Try it → - Improvement
Deploy verifier: more pages now monitored end-to-end
Our automated smoke-test suite that runs on every deploy now also probes the comparison hub and several /compare/* pages — confirming each page is actually rendering its competitor's name, not a generic error page.
- New
Comparison page: vs Smallpdf
An honest head-to-head — specifically for the crowd hitting Smallpdf's 2-tasks-per-day wall. We give you 50/day free. They still win on full PDF editing, OCR accuracy, e-signatures, PDF-to-Office fidelity (Solid Documents), and desktop apps with a Chrome extension.
Try it → - New
Comparison page: vs iLovePDF
An honest head-to-head for the "iLovePDF alternative" search cluster. 18-row matrix and a frank section on the five things iLovePDF still does better (OCR, e-signatures, watermark/rotate, desktop and mobile apps, PDF-to-Word fidelity).
Try it → - Polish
Post-payment success screen got a craft pass
The "Payment confirmed" screen now reads like a moment. A soft accent halo gently pulses behind the flame mark; the card itself carries a warm glow. The primary "Generate your API key" call-to-action now has clearly more visual weight than the secondary "Start converting" — they used to fight for attention. And when an anonymous user lands here (paid via Stripe but not yet signed in), the sign-in form now reads as a clean next step instead of a duplicated card. Motion respects prefers-reduced-motion.
- Improvement
Site-wide copy cleanup
Swept the site for stale copy where docs claimed things we'd already shipped (or hadn't yet). The /api/docs page no longer lists merge/split/compress/to-jpg as coming — they're live. The /api hero is honest about "5 endpoints live, more coming." Privacy is up to date on which third parties handle your data. The mobile drawer now includes Blog and Changelog. Fourteen small patches, one coherent cleanup.
- Improvement
PDF compressor: original returned when there's nothing to gain
Some image-heavy PDFs were coming back almost the same size — or even slightly larger — but still labelled "-compressed.pdf." Trust-eroding. We now detect that case, hand the original file back unchanged, and show an explainer banner that nudges you toward the deep-compress toggle, which typically saves 60–90% on image-heavy PDFs.
Try it → - Polish
Honest pricing copy + paid users skip the daily limit
Pricing bullets now show the real per-file size today (4 MB) alongside the larger cap that direct upload will unlock — so prospects see the caveat before they pay. Paid users now skip the free 50/day rate limit straight away. 14-day money-back disclosure added under the grid.
Try it → - New
Tailored advanced settings on every tool
Every tool now has its own Advanced Options panel — exactly the settings that matter for that conversion, nothing extra. Examples: PNG-to-JPG background colour picker, JPEG chroma subsampling, image resize interpolation, crop extend colour, WebP-to-PNG palette reduction, HEIC-to-JPG EXIF preservation, JPG-to-PDF page size (Letter/A4/Legal/Tabloid), PDF-to-JPG render DPI (72/150/300), PDF deep-rasterise toggle, plus bitrate selectors and frame-rate controls on the audio and GIF tools.
Try it → - New tool
20+ new tools: PDF family, ICO, audio pairs, data converters
PDF family: pdf-converter discovery hub, pdf-to-epub, epub-to-pdf, pdf-to-word, docx-to-pdf, plus 4 image-to-PDF flows (jpg/png/heic/webp). ICO: png-to-ico, jpg-to-ico, ico-to-png. Audio: wav, flac, and aac to mp3 — plus mp3 to wav. Data: csv-to-json, json-to-csv, xml-to-json, yaml-to-json, json-to-yaml.
Try it → - New tool
16 video, audio, and GIF tools — all run in your browser
mp4-to-mp3, video-to-mp3, mov-to-mp4, mp4-to-gif, gif-to-mp4, webm-to-gif, video-to-gif, mp3-to-ogg, mov-to-gif, avi-to-gif, apng-to-gif, gif-to-apng, mp4-converter, mp3-converter, plus the generic video and audio converter hubs. Everything runs locally in your browser — files never leave your device. First run downloads a one-time engine bundle (~25 MB), cached after.
Try it → - New tool
Image tool library — 11 tools plus resize and crop
The first wave of tools: jfif-to-png, avif-to-png, avif-to-jpg, gif-to-png, jpg-to-webp, tiff-to-jpg, image-converter, resize-image (pixels, percent, or preset), and crop-image (aspect or exact pixels). The homepage hero now runs the real converter, not a stub.
Try it → - New
Guide: PNG to JPG — the honest guide
An in-depth guide covering quality trade-offs, transparency handling, batch workflows, and when to use WebP instead. Honestly compared against Photoshop, Preview, iLovePDF, and CloudConvert.
Try it → - New
Comparison page: vs remove.bg
An honest head-to-head with remove.bg. They still win on hair detail at premium tiers, the Photoshop plugin, and GPU API at scale. We win on free unlimited HD, zero upload (the model runs in your browser), no sign-up, and offline-capable after first load.
Try it → - Improvement
PDF to JPG — about 2x faster by default
Lowered the default render resolution on /pdf-to-jpg from ~108 DPI to 72 DPI — the right setting for the dominant "preview a PDF" use case, cutting wall-clock time by about 55%. The 150 DPI and 300 DPI presets are still one click away when you need print-grade sharpness.
Try it → - New
Upscaler now handles any image size
The upscaler used to cap inputs at ~1 megapixel for safety. The new version tiles large images automatically, upscales each piece, and stitches the result back together. Drop a 4000×3000 photo, get 8000×6000 back. Source cap raised to 15 MB; output capped at 6000×6000 (browser canvas memory limit).
Try it → - AI
AI image upscaler — 2x or 4x, in your browser
Drop a small image, get a crisp large one back. Runs a Swin2SR super-resolution model entirely in your browser — same model class powering the big desktop upscalers. No upload, no watermark, no sign-up.
Try it → - API
PDF API endpoints — 4 new
Four new public endpoints: /api/v1/convert/pdf/merge, /split, /compress, and /to-jpg — bringing the API surface from 1 to 5 endpoints. Bearer auth, per-minute rate limits, zero retention. Both multipart and JSON (file_url) request bodies supported. Usage tracked on your dashboard.
Try it → - AI
AI background removal — free, unlimited, in your browser
Drop an image, get a clean cutout with transparent background. Runs entirely in your browser — your file never touches our servers. No sign-up, no watermark, no upload. Comparable services charge $9–$99/mo; we ship it free.
Try it → - New
Preset library — 14 one-click presets
One click for the 14 most common image targets — Instagram Post and Story, Twitter header, LinkedIn banner, Pinterest Pin, YouTube thumbnail, Open Graph card, web hero, favicon, postcard, A4 print, and more. No more searching for "Instagram story size 2026."
Try it → - New
Before/after slider on every image conversion
Drag-to-reveal the original vs the converted output on every image result. See the exact quality you're getting — don't take our word for it.
- New
Account dashboard with 5 tabs
Profile (edit display name, see linked providers), Billing (current plan plus Stripe portal), API keys (create and revoke), Usage (30-day API analytics), and Danger zone (revoke all keys, delete account).
Try it → - New
Batch mode for image and PDF
Drop multiple files at once. Each runs through the pipeline with per-item progress, then the lot is packaged as a ZIP for single-click download. Single-file flow unchanged.
- New
Direct upload for paid plans
Files over 4 MB now skip our serverless function size cap by uploading straight to storage — unlocking the 1.5 GB / 2 GB / 5 GB per-file caps on Basic, Standard, and Pro respectively.
- New
Blog launched with 6 deep guides
Practical, honest guides on the most-searched file-conversion topics — HEIC to JPG, PDF compression, MP4 to MP3, AI background removal, AI upscaling, and PNG to JPG.
Try it → - Polish
⌘K / Ctrl+K tool search
Fuzzy search across every tool via a keyboard-first command palette. Press "/" outside an input, or ⌘K, from anywhere on the site.
- Polish
Custom 404 recovery page
Our not-found page now surfaces five popular tools (one per category), plus links to the roadmap and pricing — so a wrong URL turns into a useful next step instead of a dead end.
- Polish
Live conversion counter on the homepage
The homepage now shows a real 7-day conversion count from actual usage. Hides itself silently when numbers aren't available — no fake social proof.
- Improvement
Checkout fix
A small misconfiguration was silently rejecting some "Get Started" clicks. Fixed at the code layer so the same class of typo can't break checkout again, and the error banner now surfaces a real error message if anything else ever does go wrong.
- New
Self-serve API keys
Generate, label, and revoke API keys from your dashboard. Keys are shown exactly once (we only store a hash). 10-key cap per account, with a per-key rate limit.
Try it → - New
Transactional email — welcome and waitlist
A welcome email when you first sign in, an upgrade-confirmation email after Stripe confirms a charge, and a per-tool "it's live" notification so waitlist signups actually hear back.